It’s really exciting for content marketers and bloggers to see how much engagement their blog posts attract. When you create amazing content you can’t wait for everyone to see what you have just written. You’re excited (who wouldn’t be), but don't let that excitement result in and become your downfall...
Why do impressions have little merit when it comes to the world of Digital Marketing. Or better yet why do some Digital Marketing Agencies try to convince you that impressions are a great thing to have? What is an impression? An impression defined by the Internet Advertising Bureau's (IAB) Viewable impressions guidelines...
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