Wondering if your social media efforts are really paying off? Posting but not sure you're getting the results you'd hoped for? Here are a few tips to consider as you embark on a new year in the vast world of Facebook.
Too Much Text
Social media sites used to be categorized by the type of posting you could do: pictures in Instagram, short text on Twitter, and longer text on Facebook. This is no longer the norm. It has been shown that users respond more to images on Facebook. This isn't to say that plain text status posts are dead, but the greatest engagement is usually seen on posts that include images. When creating a text post keep it to no longer than a paragraph.
Overusing HashtagsFacebook did add the feature to use hashtags, but it has not been adopted by users like it has on Twitter. If you would still like to use hashtags, the general rule is to use them sparingly - one to four at most.
You, You, You
It might seem logical that your business page should promote your business. But that’s not what social media is all about. Social media should be used to engage with your customers and build relationships with them beyond the purchase.
Customers are saavy. They want to connect with businesses that have similar interests as them, that support their lifestyle, and that support the same causes.
If you only post about your products or services, your audience may become bored and unlike your page (or at least hide or ignore your posts). Consumers are savvy. They probably don’t want to buy from a company that just wants their money. They want to connect with businesses that have similar interests as them, that support their lifestyle, and that support the same causes. How does a business accomplish this relationship-building? By humanizing itself. As obvious as this may seem, an easy way to humanize your brand is to highlight the people who work for your company in posts. Provide your audience with content that is interesting to them and connects with them.
Posting Too Little/Too Much
The general rule is that you can always post more. For a small business a good goal would posting on Facebook 5 to 10 times a week. Initially this may seem like a lot, but they don't have to all be the same type of posts. Mix it up with short, pointed posts and more carefully crafted ones. Quality content will always be better than quantity, but you need to post often enough to be seen, too. And schedule at least a good portion of your posts for the times you would expect your target audience to be most likely to be on Facebook.
Your Facebook Is Linked To Your Twitter Account
It is my personal pet peeve to see a Facebook timeline that consists of exactly what you just posted on Twitter. This screams, "lazy, lazy, lazy!" It is simple to rewrite a Twitter post so that it is better suited to Facebook. Most of the time it is fine to post the same content to each account, but they should be stylized to each platform differently, and posted at least a few hours apart. This will allow you to reach a larger audience.