No matter what you’re selling, potential buyers like to see confirmation that you’ve made other customers happy. Testimonials, customer reviews and case studies are powerful sources of content for moving prospects even closer to the final buying stages.
Content is more than just the written word. Media and utilities are excellent forms of content that can turn a text-heavy site into something that pleases the viewing preferences of multiple audiences. Content takes place in the form of:
Social media websites have seen exponential growth in the past decade and continue to grow larger every day. Often people will “Like” a post, product, or blog entry, causing all of their friends to see what they like and even providing them with a link to find themselves.
Blogging is without a doubt one of the most important assets to any inbound marketing strategy and it’s a perfect complement to your website. Here are some reasons why you really need a blog:
For years, advertising has tricked us into thinking that catchy and creative headlines and phrases work well at capturing our attention. They might have for awhile but not so much anymore. As consumers we are tired of advertising trickery, marketing clichés, and surreptitious methods of persuasion. We don’t want to be lied to, gimmicked, or...
A professional image is necessary but you still want to avoid the dreaded corporate gobbledygook. What is gobbledygook? These are jargon terms and phrases that have been over-used and abused, rendering them meaningless (you’ll find them mostly in high-tech and B2B industry). These words are meant to add more emphasis of a particular subject...
Everyone knows having a lot of content is a good thing, but in the days where search engines are getting smarter and buyers are becoming more selective, quality content is truly king.
Even though the purpose of a corporate website is to provide information about your products and services, not everyone is ready to buy when they first hit your site. Second, remember it’s not all about you. What’s in it for them?
With the rise of inbound marketing, content has become front and center in the minds of marketers. It is what search engines and people are looking for. Content drives visitors to your site and turns prospects into leads.
In 2016, our internet usage is no longer restricted to Internet Explorer on a desktop. Your customer might be searching for your website on Safari on her iPad, or Google Chrome on his cell phone. Moreover, not only are different customers visiting the website through a variety of devices and screen sizes, but the same customers are returning...