Website Must-Haves #20: Customer Proof

by: Hana Kim on Monday, November 07, 2016

No matter what you’re selling, potential buyers like to see confirmation that you’ve made other customers happy. Testimonials, customer reviews and case studies are powerful sources of content for moving prospects even closer to the final buying stages.

Website Must-Haves #19: Other Forms of Content

by: Hana Kim on Wednesday, November 02, 2016

Content is more than just the written word. Media and utilities are excellent forms of content that can turn a text-heavy site into something that pleases the viewing preferences of multiple audiences. Content takes place in the form of:

Website Must-Haves #18: Making Content Social and Shareable

by: Hana Kim on Wednesday, November 02, 2016

Social media websites have seen exponential growth in the past decade and continue to grow larger every day. Often people will “Like” a post, product, or blog entry, causing all of their friends to see what they like and even providing them with a link to find themselves.

Website Must-Haves #17: Blogging

by: Hana Kim on Monday, October 31, 2016

Blogging is without a doubt one of the most important assets to any inbound marketing strategy and it’s a perfect complement to your website. Here are some reasons why you really need a blog:

Website Must-Haves #16: Be Clear Not Clever

by: Hana Kim on Friday, October 28, 2016

For years, advertising has tricked us into thinking that catchy and creative headlines and phrases work well at capturing our attention. They might have for awhile but not so much anymore. As consumers we are tired of advertising trickery, marketing clichés, and surreptitious methods of persuasion. We don’t want to be lied to, gimmicked, or...

Website Must-Haves #15: Avoid Corporate Gobbledygook

by: Hana Kim on Wednesday, October 05, 2016

A professional image is necessary but you still want to avoid the dreaded corporate gobbledygook. What is gobbledygook? These are jargon terms and phrases that have been over-used and abused, rendering them meaningless (you’ll find them mostly in high-tech and B2B industry). These words are meant to add more emphasis of a particular subject...

Website Must-Haves #14: Importance of Quality

by: Hana Kim on Monday, October 03, 2016

Everyone knows having a lot of content is a good thing, but in the days where search engines are getting smarter and buyers are becoming more selective, quality content is truly king.

Website Must-Haves #13: Educate and Offer Value

by: Hana Kim on Friday, September 30, 2016

Even though the purpose of a corporate website is to provide information about your products and services, not everyone is ready to buy when they first hit your site. Second, remember it’s not all about you. What’s in it for them?

Website Must-Haves #12: Messaging

by: Hana Kim on Wednesday, September 28, 2016

With the rise of inbound marketing, content has become front and center in the minds of marketers. It is what search engines and people are looking for. Content drives visitors to your site and turns prospects into leads.

Website Must-Haves #11: Accessibility

by: Hana Kim on Monday, September 26, 2016

In 2016, our internet usage is no longer restricted to Internet Explorer on a desktop. Your customer might be searching for your website on Safari on her iPad, or Google Chrome on his cell phone. Moreover, not only are different customers visiting the website through a variety of devices and screen sizes, but the same customers are returning...

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