Why do impressions have little merit when it comes to the world of Digital Marketing. Or better yet why do some Digital Marketing Agencies try to convince you that impressions are a great thing to have? What is an impression? An impression defined by the Internet Advertising Bureau's (IAB) Viewable impressions guidelines...
In the world of online marketing, trends are always changing, which can make navigating through them difficult. Here’s a neat article that our friends at TechCrunch.com put out recently that really sums up a lot of it. Changes in website security specifically are becoming a big trend...
With the fishing season in full swing, we have a brand new tackle box in our boat: the new Design Angler website. Best practices for websites are always changing, so as Northern Minnesota’s Advertising Agency, we are changing too. Keeping up with the evolution of all things...
Word of mouth has always been one of the most important marketing tools, but the development of Web 2.0 has made it more powerful than ever. Research has shown that 69% of all consumers read online reviews before making a decision to purchase a...
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